10 tips to build an effective email marketing strategy in 2024

Tip #1: Understand your audience – Depending on who they are and what their preferences are, your email marketing will be different.  Determine what demographics your target audience belongs to. Then figure out when they tend to read their emails and what behaviors they typically exhibit when they receive marketing emails.  This will all help you determine your strategy. Keep refining it with every campaign until you really get to the heart of your audience.

Tip #2: Quality content is king – Content matters.  It is effectively the voice of your company that reaches your audience first.  Be creative with your content, but be clear and concise so they don’t have to guess what the point of your email is.

Tip #3: Appropriate subject lines – Add a subject that makes sense for the email, but that will also grab their attention. Let them know if you are offering a limited-time deal or if they are being offered an exclusive deal.

Tip #4: Send personalized content –  Do not send robotic emails, personalize them as much as possible.  Your customers and potential customers will appreciate it and it doesn’t take much to do so if you use the right tools.

Tip #5: Pre-Test – Experiment with your emails before sending them to the masses.  Doing some A/B testing to see which ones your audience is more likely to open and which they are more likely to take action on will help your email marketing campaign considerably.

Tip #6: Mobile-friendly – Mobile-friendly emails will make it much easier to reach your audience and get in touch with them at any time.  According to HubSpot, mobile opens now account for 46% of all email opens.

Tip #7: Prioritization – Segmenting your audience will help you prioritize which emails get sent to which groups.

Tip #8: Automation – Advanced email marketing tools will give you the ability to automate your emails.  With the ability to automate your email marketing campaign, you can have emails sent automatically at specific intervals or as a result of specific triggers.  This will increase your chances for conversion.

Tip #9: Monitor analytics – With analytics to show you how your audience is responding to your emails,  you’ll be able to improve from one campaign to the next. You’ll determine if pages visited on your website were opened from the links in your email or not.  You’ll want to make sure that your bounce rate ends up being less than 50% to have an effective campaign.

Tip #10: Avoid spamming – Make sure you have a reason to email your audience, such as sending emails only to subscribers from your website or current customers who have opted-in to receive emails.  Space them out and get your targeted recipients to open them to avoid being stuck in spam filters.

Also, Email marketing can benefit from the use of a URL shortener to enhance its effectiveness. By utilizing a URL shortener, marketers can create concise and attractive links within their email campaigns. These shortened URLs not only save space but also improve the visual appeal of the emails. Additionally, URL shorteners enable Tracking links for marketers to track click-through rates, gather valuable analytics, and refine their email marketing strategies accordingly. With the ability to measure engagement and optimize campaigns, combining email marketing with a URL shortener proves to be a powerful tool for driving traffic and achieving marketing goals.

The 2024 key to email marketing

IconicCRM includes complete email marketing features that will help you with everything from newsletters to analytics.  Other features include:

• Prepackaged and custom templates to help your business be visually appealing and give your emails the professional look and feel they need.
• Personalization so your emails will include contact attributes such as name, location, industry, and more.
• Email lead scoring lets you assign scores to leads based on specific actions and behaviors, such as clicking a link in an email.
• Tracking and metrics so you can keep track of the ongoing results of your email marketing and provide constant insight into them to report the results or improve upon them.
• Email A/B testing so you can make sure your email marketing is at its most effective.
• Drag-and-drop email builder that is intuitive and easy to use to add text, images, videos, social share buttons, and more.
• Audience targeting by important your list of contacts.
• Sharing on social media capability for your customers to find your different platforms.
• Autoresponders create and store responses to be used when specific behavioral triggers occur.
• Real-time alerts so you can jump on an opportunity as soon as possible.

Your 2024 marketing strategy will need to be as dynamic as possible as best practices change all the time in the world of digital marketing.  However, if you use the right tools, you’ll always be “in the know” and be able to send effective email marketing.

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